The logo is circular, the predominant colour is blue with a secondary colour of yellow mustard and an accent colour of light turquoise. The logo’s background is blue, with the main focus being the Y from the name Yoloco. The Y is represented as a road element, with the two arms of the letter forming two roads which join at the “map dot” or the O of the name Yo-loco. The o from Yoloco is represented as a map place dot, commonly seen on navigation apps. The overall effect is a modern, dynamic logo which is instantly recognizable.
